Plan
Clearly define your marketing goals, and each step you’ll take towards achieving them.
“In all matters, before beginning, a diligent preparation should be made.”
— Cicero, De Officiis, 44 B.C.E.
Planning Services
Services within this subject area are intended to assist clients with assessing the current state of their marketing efforts, setting actionable marketing goals and objectives, and defining a framework through which success or failure of these initiatives can be determined.
◎ Data Collection & Privacy Compliance
Gather critical intel on your audience and marketing efforts, in compliance with relevant data privacy laws and best practices.
◎ Measurement Planning
Translate your online marketing objectives into relevant, actionable metrics and key performance indicators.
◎ Marketing Strategy
Before you commit your budgets, clearly document your business’ strengths, weaknesses, key audiences, and ideal marketing tactics.
◎ Website Planning & Architecture
Create the roadmap for your organization’s online presence – before the first line of code is written.