AdOps makes digital advertising happen. Simple as that. Today’s online marketer needs to reach audiences across channels, platforms, devices, and contexts. They want to be able to tailor their messaging to every audience, and they demand clearer metrics on campaign performance. Thanks to widespread adoption of programmatic advertising, marketers now find themselves competing – in real … Read more
Welcome back. For those of you just joining: I ended Part I where Stafford Beer’s Designing Freedom begins, in a “little house… in a quiet village on the western coast of Chile”. With the benefit of hindsight and history, we now know Beer is describing the town of Las Cruces — but we’ll get to … Read more
“Let me tell you some things I find productive. Positive reinforcement. Negative reinforcement. Honesty. I’ll tell you some things I find unproductive: constantly worrying about where you stand based on inscrutable social clues, and then inevitably re-framing it all in a reassuring way so that you can get to sleep at night. No, I do … Read more
At a time when free and fair elections are a concern in democracies around the world, we need to be vigilant when it comes to ours being undermined. — Kelvin Goertzen, 23rd Premier of Manitoba, 23 August 2019 Thus was I, sleeping, by a brother’s hand,Of life, of crown, of queen at once dispatch’d: Cut … Read more
…Ah. Yes, well then. Hmm. Me? Oh, fine, thanks. How have you been? Alright, okay fine. Well, my last post to this blog was published in November 2019, so I guess the first big update I have to share is that I’m bald now. ‘Bald’, yes – a bald man. It’s not so much that … Read more
“First say to yourself what you would be; and then do what you have to do.” — Epictetus, Discourses, c. 108 C.E Execution Services Services within this subject area are concerned with the effective deployment of digital marketing tactics. ◎ Custom Analytics Configuration Move beyond standard web analytics and gain insight into key customer interactions online. … Read more
Where is your ad spend working, and where is it being wasted? Much like the performance of your organization’s website(s), its online advertising campaigns can be analyzed across a range of KPIs – not just raw impressions or clickthrough rates, but also metrics dealing with viewability, reach and frequency, auction competitiveness, return on ad spend, … Read more
I’ve been loath to write on the topic of Search Engine Optimization (or “SEO”) since opening my consultancy and starting this blog. In fact, if you flipped through the pages describing Kairos Media’s services, you’d find that they barely mention SEO at all, save for a passing reference when talking about website planning and architecture. There are … Read more
Those who know me well know that I’m something of a massive politics geek. It has been a topic of endless fascination to me ever since the age of five, when I watched the results of the second Quebec independence referendum coming in live on CBC, and none of the adults on television (or sitting … Read more
Hey, does anybody else remember Freakazoid!? Originally airing as part of the Kids’ WB programming block, Freakazoid! was a co-production by Steven Spielberg’s Amblin Entertainment and Warner Bros. Animation, the same partnership behind other animated Saturday-morning fare like Animaniacs, Tiny Toon Adventures, and Pinky & The Brain. The show follows the adventures of one Dexter … Read more